Authors Bob Garfield and Doug Levy’s book, Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, delves into the fact that we are living in a “Relationship Era.” Today, employers who’ve previously used traditional marketing techniques are finding slogans, taglines, and ad campaigns are just not as effective as they once were. Since consumers are bombarded with media and advertisements, employers have to find ways to reach their target audience other than through social media, articles, or TV/Radio ads. The most effective way is by building solid relationships with clients and prospects so that they trust your company, product, and most importantly your people.
Therefore, it is essential that your company hire individuals who are able to be proactive with clients, take initiative, and have the ability to meet and build relationships with people with their friendly, outgoing nature. CRI seeks to measure these personality characteristics and others, as well as mental aptitudes that reflect a person’s ability to succeed in a client support position using our objective tool The Achiever. With the Achiever you will be able to identify those candidates who are capable of creating lasting relationships with clients and prospects to help push business forward.